I have had the opportunity to work with several great sport photographers throughout my career, art directing photoshoots for various brands..

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My goal and objective for Russell Athletic was to create a brand image to represent an everyday "true athlete".

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Developing the storyboards for each scenario, and categories.  Selecting models, product and final images.  Images were used to create signage for  in-store visual merchandise, collateral and digital placement.

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Telling a story through photography is another facet of my creativity, I have enjoyed each brand experience and look forward to what the future holds for new opportunities.