I have had the opportunity to work with several great sport photographers throughout my career, art directing photoshoots for various brands..
My goal and objective for Russell Athletic was to create a brand image to represent an everyday "true athlete".
Developing the storyboards for each scenario, and categories. Selecting models, product and final images. Images were used to create signage for in-store visual merchandise, collateral and digital placement.
Telling a story through photography is another facet of my creativity, I have enjoyed each brand experience and look forward to what the future holds for new opportunities.