RUSSELL ATHLETIC

WOMEN'S

I art directed all photoshoots for Russell Athletic.  The images for Women's Retail were shot in Boston, and Atlanta.

I developed the storyboards for each scenario, selected models, product and final images to create signage for in-store visual merchandise.

 

The images here were to define two RA product categories; 

 Dri-Power performance apparel, and

RA Workout basics.

IMG_3216.jpg
IMG_3923_edited.jpg
IMG_3214.jpg
IMG_4032_edited_edited.jpg
IMG_4030_edited.jpg
IMG_4034_edited.jpg

In-store P.O.P for RA Dri-Power

In-store P.O.P for RA Workout

In-store P.O.P for RA Workout