RUSSELL ATHLETIC

WOMEN'S

I art directed all photoshoots for Russell Athletic.  The images for Women's Retail were shot in Boston, and Atlanta.

I developed the storyboards for each scenario, selected models, product and final images to create signage for in-store visual merchandise.

 

The images here were to define two RA product categories; 

 Dri-Power performance apparel, and

RA Workout basics.

In-store P.O.P for RA Dri-Power

In-store P.O.P for RA Workout

In-store P.O.P for RA Workout

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© created by D. Scott Stevenson