I was promoted as Creative Director for Russell Athletic Collegiate Division. This allowed us to break away from the RA big brand and create an identity for the collegiate consumer, a much younger demographic.
The following photos were taken at Oglethorpe University, one of the oldest colleges in Atlanta.
Imagery was used to promote RA Collegiate at Princeton Universities new Tiger Store, and over 300 additional colleges and universities throughout the US.
Creative was also used for advertising, collateral and product launch with
Old Navy Tailgate.